Privacy Policy

Last updated: September 2025

A. INTRODUCTION.

1. This privacy policy governs your use of our application Upstrah and/or website https://www.upstrah.com/ ("Application"). You agree that you are above 18 years of age and capable of entering into a valid contract under the applicable laws. During your use of our application, we may, with your consent, collect your first name, last name, location and email address. This Privacy Policy describes the information we collect, what we do with it, and how you can manage and control the use of your information shared with us.

B. WHAT IS THE INFORMATION YOU ARE SUBMITTING TO US?

1. With your consent, we may collect, personally identifiable information about you, either when you register an account with our website or the application or if you have a query or wish to hear from us. At the moment, the personally identifiable information we are collecting comprises of the following:

a. First Name
b. Last Name
c. Demographic information (including but not limited to gender, date of birth, BMI, other information related to performance in the specific sport)
d. Email address
e. Location
f. Contact number

2. In the event you engage us to provide any products and services to you, you may further share personally identifiable information such as the following:

a. Bank account number
b. Credit card number
c. Net banking details
d. UPI
e. Other

3. Please be assured that you have the option not to submit any personally identifiable data to us and non submission of such data shall affect your overall experience using our Application.

4. However, where the non submission of your data makes it legally, technically and/or commercially unviable to provide services to you, we may refuse to provide services or some functionalities or features of the services to you.

5. You may also demand that we stop any attempts at processing your data, on legitimate grounds, unless such processing is permitted by law. This shall affect your overall experience using our Application.

C. HOW WE USE THE INFORMATION SUBMITTED TO US?

1. The personally identifiable information submitted by you to us will be used by us or affiliates for the following purposes:

a. To provide information about our products and services.
b. To answer any specific queries raised by you.
c. To send you promotional and marketing emails.
d. To provide the services or products for which you have registered yourself in our Application.
e. To process the data submitted by you.

2. We assure you that any personally identifiable information provided by you shall not be shared by us with third parties, unless you have provided explicit consent for the same. However, our employees, affiliates and independent contractors may have access to your personally identifiable information to undertake the activities set forth herein. But we assure you that our affiliates, employees and contractors are bound by legally enforceable non disclosure agreements and other contracts that deter and indemnify us and you against any theft of your personally identifiable data or breach of your privacy rights.

3. Our website will also monitor your usage of our Application, the specific pages of our Application that you browse, the number of times you visit our Application, and the duration of your stay on our Application. The data about your usage of our Application, the pages that you visit on our Application, the number of times you visit our Application and the duration of your stay on each page of our Application, reveal your preferences. We will utilize this information to:

a. Enhance the visual appearance of our Application
b. To improve the quality of text, the font and the content in our Application
c. To improve the overall look and feel of our Application
d. To solve any bugs or defects in the Application
e. To improve security features
f. To contact you regarding any matter within our knowledge that is likely to affect your privacy rights, your intellectual property rights or the safety of your person or property.

The data about your usage of our Application will not contain any personally identifiable information. We reserve the right to share any information or data that does not identify you, with third parties.

D. HOW WE STORE YOUR INFORMATION

1. The information and data furnished to us may either be stored by us in a cloud server operated by a cloud service provider who has security features compliant with the applicable legal requirements. Alternatively we may store such data in the servers belonging to third parties in any jurisdiction in the world that has adequate measures in place to protect and enforce your privacy rights. This may be suitably revised based on the data privacy laws and regulations applicable to the Application.

2. We understand data security is a concern in the world of the internet. Unfortunately, we are not in a position to give you an absolute assurance that the data you submit to us will be 100% safe. However, we employ reasonable technologies such as Secure Socket Layer (SSL) encryption to keep your data safe.

3. If you have any specific queries regarding our practices for the protection of your data, please contact us at connect@upstrah.com and we will be happy to share any details with you that is not confidential. However, you will understand that we would be likely to keep some aspects of our data protection secret from the general public, for the very purpose of preventing any hacks or breaches by virtue of the details of our encryption technology becoming leaked in the public domain.

4. In addition, if you notice any vulnerabilities in our data encryption systems or wish to report any specific data breaches, we have set up a dedicated helpline number at +91 8861778674 along with an exclusive email address i.e., connect@upstrah.com for this purposes. Please feel free to contact us if you notice any vulnerabilities in our data protection or report any specific data breaches so that we can take immediate corrective action.

5. We will retain and store your personally identifiable data for a period of 24 hours following the termination of the terms of use of the Application or for such period as is necessary to comply with any specific regulations or laws, whichever is longer.

6. We process your personal data in accordance with the provisions of the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as applicable in India. Any processing of your personal data shall be limited to the purposes described in this Privacy Policy and/or otherwise permitted by law.

7. In addition, any financial information such as your credit card number, bank account number, etc., which you may furnish while transacting with us will be stored for such period as is necessary for statutory compliance with account and tax laws. We shall employ industry-standard encryption and security measures to protect such data, and we shall not retain this data for longer than is required either for the transaction in question or for compliance with statutory obligations. Such information shall not be disclosed to any third party without your explicit consent, save as required by law.

8. You may at any time demand access to your personally identifiable data stored with us or that we should amend the said data in our records or delete the same, by contacting us at connect@upstrah.com.

E. DISCLOSURE OF INFORMATION IN CERTAIN CASES.

1. The information can be shared, without obtaining prior permission from user with government agencies mandated under the applicable law to obtain information including sensitive personal data or information for the purpose of verification of identity, or for prevention, detection, investigation including cyber incidents, prosecution, and punishment of offences with a clear stating from Government agency that the information so obtained shall not be published or shared with any person.

2. If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

3. Any information published by you on the Application and made available to the other users of the Application may be used by us and other users for including but not limited to creating, modifying or validating inventions and generating intellectual property with or without assigning any rights, title or interest in such intellectual property to you. We may also share such information with third parties. You publish such information at your own risk.

F. CHILDREN UNDER 13 YEARS OF AGE.

1. The services offered by us are not meant for children below 13 years. For users below the age of 13, we will collect and process personal data only with verifiable parental consent. Upon receiving notice of such collection without consent, we shall delete the relevant data and terminate the account within a reasonable time period, not exceeding 30 days.

G. CHANGES TO POLICY

1. Company reserves the right to change the policy at any time and modified policies will be updated on the page with the effective date. If a user has any problem with the revised policies, the user can contact us at the below mentioned details and can request us to remove the personal data. User's continuance use after the modification will be treated as acceptance.

H. USER'S CONSENT.

1. By providing your personal information or using the Application, you explicitly consent to the processing of such data in accordance with this Privacy Policy. You may withdraw your consent at any time by contacting us at connect@upstrah.com, subject to legal or contractual restrictions.

I. GOVERNING LAW AND DISPUTE RESOLUTION.

1. These Terms and the use of the Application are governed by the laws of India. All claims arising out of or relating to these terms or the service shall be resolved by the courts of law in India and specifically Bangalore only.

CONTACT US.

If you have any questions regarding this Privacy Policy, feel free to contact us at connect@upstrah.com.